Brazilian Football Star Vinicius Jr. Joins LOUD as Co-Owner

LOUD, one of Latin America's premier esports organizations, has announced a high-profile partnership with Brazilian footballer Vinicius Jr. of Real Madrid. As part of the deal, Vinicius Jr. will come on board as a new co-owner of LOUD. 

The signing aligns with LOUD's goals to strengthen ties between gaming and other entertainment industries. Together, LOUD and Vinicius Jr. will develop exclusive social media content showcasing their shared passions. They also aim to promote youth education initiatives in Brazil.

In a statement, Vinicius Jr. explained his enthusiasm for gaming and interest in supporting young players. "Partnering with LOUD was a perfect fit. We'll produce great content, encourage academic focus, and back the next generation of athletes, whether on the pitch or screen," he said.

LOUD co-founder Bruno Bittencourt sees the partnership as an opportunity to exercise gaming's evolving influence. "Vini Jr. represents how culture is moving beyond just playing games. Together we'll develop unique content and programs supporting education in Brazil and Latin America," he commented. 

Vinicius Jr. established his foundation in 2021 to enhance educational resources for underprivileged children in Brazil. LOUD will contribute to these efforts as well as new projects at the Vinicius Jr. Institute. 

As one of Brazil's most popular footballers, Vinicius Jr. will help LOUD further engage gaming communities and new audiences. His participation also emphasizes esports' rising crossover appeal in fashion, entertainment and social responsibility.

LOUD has already made vast strides since forming in 2019. Surpassing one billion YouTube views and amassing the biggest Brazilian social media fanbase exemplify its rapid expansion. Integral to this growth was LOUD cementing a strong culture centered around mobile hit Free Fire.

Currently, LOUD actively competes in Free Fire, League of Legends and VALORANT while continually innovating its hybrid esports-media model. Adding Vinicius Jr. to its ownership continues LOUD's tradition of high-profile partnerships as it aims to inspire the next generation of players and fans.